Mobile Gamings Unstoppable Growth
If you are one of those gamer who was born before the 1990’s and then Mobile Gamings Unstoppable Growth doesn’t really sound like something worth dwelling on. Even today, the West just doesn’t seem ready for mobile gaming. Yet, mobile gaming is big. Just look around you. Female players are seen all over the place. Believe it or not – women do play games, and they might even play more often than men. Men tend to play competitive or ‘cool’ games, whereas women are quite happy with casual games downloaded from the Google and App Store. And you are probably asking yourself – well, since that’s casual gaming, how big can it really be?
According to Newzoo, we’re looking at a $100-billion market for mobile games alone by 2021. Now you probably understand why mobile gaming is gaining momentum even in the west. Or to put it this way, companies are going to push more games for mobile – whether you like it or not. As to mobile and female engagement, one explanation is that women are perhaps not too keen to spend time in front of a PC. Whether this is prejudice or preference, nobody can really tell. However, in the 21st century, there’s far less stigma towards people who spend a lot of time playing video games. Video gaming, of course, cuts into the time we could be spending on other activities – and more productive ones at that – but thanks to mobile gaming, we can actually be on a boring commute and still get some time into a game we like.
Accessibility Explains It All
The increase in mobile gaming is mostly synonymous to accessibility and less relevant to different types of games. Video games, odds betting and casino gaming have all seen an increase when it comes to mobile playing but online betting is the fastest growing segment. Recent studies show that about 60% of all bets made online are actually done on mobile devices. In certain regions the percentage is even higher. The increase in sports betting in Asians and African regions correlates directly to recent developments of infrastructure and increased access to modern smartphones.
The 10% yearly growth in the mobile gaming industry is perhaps not surprising considering that there are more than 5 billion mobile users around the world. This number is expected to grow to above 7 billion by 2020, making 75% of the world population connected to mobile devices. Compared to PC gaming, at a growth rate of only 4% the question is of course how this slow growing market will be able to survive the much faster segment of mobile gaming. As smartphone accessibility even from a very young age continues to increase, there is no doubt the mobile sector will continue to increase from their current 45% hold of the overall global gaming market. What the PC gaming sector will do about this is yet to see.
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